Digital MarketingSocial Media and Digital Marketing AEC LCA.D2
ABOUT THE PROGRAM
The Digital Marketing program provides training on the fundamentals of online marketing. This program is suitable for anyone interested in managing the online presence of a company or an organization. It is also beneficial for someone who wishes to offer consulting or contract-based services in digital marketing. By the same token, small business owners who manage their own online communication have a lot to gain.
By the end of the program, graduates will have developed a strong foundation in online marketing, which they can then use to build complex, online, marketing strategies.
Students will acquire a broad range of skills in the digital marketing industry including:
- Web design and development
- Web programming
- Social media marketing
- Email marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- PPC and Adwords campaigns
- YouTube and video marketing
GOALS AND OBJECTIVES OF THE DIGITAL MARKETING PROGRAM
WHY TAKE THIS COURSE?
The Digital Marketing program provides students or small business owners with the tools and knowledge required to handle an organization’s online presence in today’s world. Anyone involved in the digital communications of a business will benefit from the training in this program.
In light of a recent article by the Pew Research Center, seven in ten Americans are on social media. People use social media to connect with others, discover news, share content and entertain. Companies recognize that the current trend in marketing is no longer in traditional newspaper ads. For the most part, companies and organizations are turning to digital marketing to promote themselves. A digital marketing professional provides companies with technical support and advice to help them develop and maintain their online presence. Students who graduate with a diploma in digital marketing will be able to use analytics to monitor behavior and use the information to evaluate consumer expectations. In addition, they will have the skills necessary to coordinate web-marketing and promotional campaigns. Potential employment exists with companies looking to develop and promote their online presence. These companies would like to market their product or service online. Online retailers or small businesses will be the principal vector of employment.