INTERNET AND DIGITAL MARKETING
ABOUT THE PROGRAM
Internet and Digital Marketing is a one (1) or two (2) year (depending on the profile selected) certificate / AEC program that prepares students to be qualified professionals in the digital/social media marketing industry. The program is suitable for anyone who is interested in managing the online presence of a company or an organization. It is also beneficial for someone who wishes to offer independent consulting or contract-based services in digital marketing. Additionally, small business owners, who manage their own online communications, may also benefit from the learning outcomes.
By the end of the program, graduates will have developed a broad range of skills in internet marketing, which they can then use to build professional and methodical digital marketing strategies/campaigns for their client(s), or for their own business.
Graduates from this program will acquire a valuable inventory of skills, related to the digital marketing industry, such as:
- Web design and development
- Web programming
- Social media marketing
- Email marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- PPC and Google Adwords campaign management
- YouTube and video marketing
- And more!
AEC / Certificate
1 Year (Intensive)
2 Years (Extended)
LANGUAGE OF INSTRUCTION
Jan 25 (Winter), Aug 1 (Fall)
APPLICATION DEADLINES FOR
Nov 30 (Winter), Apr 30 (Fall)
GOALS AND OBJECTIVES OF THE DIGITAL MARKETING PROGRAM
WHY TAKE THIS COURSE?
The Digital Marketing program provides students (or small business owners) with the tools and knowledge that are fundamental to handling an organization’s online presence in today’s increasingly competitive world. With that said, anyone involved in the digital communications and/or marketing of a business will benefit from the training in this program.
According to an article published by the Pew Research Center, seven out of ten (7/10) Americans are on social media. People use social media to connect with others, discover news, share content and entertain. Companies recognize that the current trend in marketing is no longer in traditional newspaper ads. For the most part, companies and organizations are turning to digital marketing to promote themselves.
A digital marketing professional provides companies with technical support and advice to help them develop and maintain their online presence. Students who graduate with a diploma in digital marketing will be able to use analytics to monitor the behavior and use the information to evaluate consumer expectations. In addition, they will have the skills necessary to coordinate web-marketing and promotional campaigns. Potential employment exists with companies looking to develop and promote their online presence. These companies would like to market their product or service online. Online retailers or small businesses will be the principal vector of employment.
Graduates will be qualified to enter the workforce in any of the following professions:
- Social media manager
- Digital marketing manager
- SEO / SEM specialist
- Marketing specialist
- Digital marketing consultant
- Web developer
WHY STUDY AT TAV COLLEGE?
In addition to the achievement of a high-quality education, which is made possible by instructors, who are themselves active and successful in the industry, students in this program also have the chance to put their program knowledge to the test by participating in course required internships, working for real companies. These internships give the students real-life experiences before they graduate from the program. In addition, many of our graduates have found successful employment with the companies that they did internship training with.