COURSE LIST - INTERNET AND DIGITAL MARKETING

PROGRAM CODE: LCA.D2

NOTE

This academic progression plan represents the 1-year intensive profile of this program. However, students have the option of enrolling in the 2-year extended profile, which allows them to take fewer courses per session.

 

Session 1

 

410-101-TV INTRODUCTION TO INTERNET MARKETING AND MULTIMEDIA

Course description:

This course introduces students to the fundamentals of digital marketing and the creation of a digital marketing business and advertising plan. Through the development of industry knowledge and critical thinking skills, students will more be equipped to find employment at the end of the program.

410-102-TV ONLINE MARKETING RESEARCH

Course description:

This course describes the context of a company or an organization in terms of product positioning, advertising plans, promotional plans, and analysis of the target audience (customer insight).

410-103-TV COMMUNICATION AND NETWORKING

Course description:

This course introduces the different advertising platforms available on the web and offline. The student will learn the fundamentals of business networking while improving their communication skills. In Quebec, knowledge of business French and English is mandatory for employment. By developing a network of professionals, students will be able to better accomplish tasks related to their work.

410-104-TV WEBSITE ARCHITECTURE AND CONTENT MANAGEMENT SYSTEM

Course description:

This course enables students to develop the skills required to precisely identify the languages, software, and sources of information applicable to website programming. Students will learn to recognize, analyze and adapt the interactivity of web pages, create navigation schemas and use the fundamental technologies and practices of the industry relative to content management systems and online business.

410-105-TV MULTIMEDIA AND INTERNET DESIGN

Course description:

This course explains how to analyze the communication structure of web pages according to the methods, tools, and good practices of the industry. Students will learn to analyze the design of webpages, to propose adaptations using the standard tools for editing image, video, and audio content, such as Adobe Photoshop and Adobe Premiere, as well as the theoretical and practical basics of webpage design within standard reference frameworks and logical navigation schemes.

410-106-TV WEB INTEGRATION

Course description:

This course imparts the skills necessary to use the different tools to create a properly structured (and well-integrated) website. Students will dive deep into the creative process of each element of a functional website and interface that ensures an enjoyable user experience.

410-107-TV WEB PROGRAMMING I

Course description:

This course focuses on the use of WordPress to create websites and manage content. Students will learn to set up and deploy a WordPress website, apply themes, create custom themes, and tag posts. The course also covers the installation of plugins that monetize traffic, display photo galleries, and save and retrieve survey data.

410-108-TV PROJECT MANAGEMENT

Course description:

This course describes the core principles of project management within an IT/Web organization. Students will learn about project management frameworks, processes, and integration as well as how to build a project management plan.

Session 2

 

410-201-TV WEB PROGRAMMING II

Course description:

The course explains the concepts of the JavaScript programming language and how it can be combined with the HTML code to better control various webpage components. Students will create webpages and add various JavaScript user interface programming components to accept data and user control to perform specific programming needs.

410-202-TV MARKETING AND SOCIAL MEDIA

Course description:

This course gives students deeper insights and stronger skills in the strategy, planning, and execution of marketing on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, and Instagram.

Students will learn to:

  • Specify the objectives of a media plan in the technical and creative context of an advertising and promotion campaign
  • Write promotional texts adapted to both the positioning of the advertising and promotion campaign
  • Learn about the laws and regulations in force in relation to the specific social media being used
410-203-TV EMAIL MARKETING

Course description:

This course imparts the knowledge and skills required to design, launch and manage email marketing campaigns. Students will learn how to acquire lists of qualified emails, design an effective email marketing strategy, and write a persuasive offer to ensure a satisfactory rate of response from prospective consumers. Legal aspects concerning privacy and anti-spam are also covered.

410-204-TV WEBSITE ANALYSIS (GOOGLE ANALYTICS)

Course description:

This course focuses on leveraging Google Analytics to acquire and aggregate data. Google Analytics expertise requires a thorough understanding of digital analytics fundamentals, Google Analytics platform principles, eCommerce analytics, and Google Tag Manager fundamentals.

410-205-TV SEARCH ENGINE OPTIMIZATION (SEO)

Course description:

This course delves into the skills needed to precisely optimize a website. The student will become proficient at on-site and off-site search engine optimization and learn advanced techniques for maximizing business performance on all channels, including on the website and social media platforms.

410-206-TV SEARCH ENGINE MARKETING (SEM)

Course description:

This course deals with increasing web traffic and brand awareness through paid search engine marketing techniques. Students will receive practical training on how to manage and measure paid advertising campaigns using AdWords. Topics covered include Pay-Per-Click (PPC), keyword research and bidding, Google AdWords, Bing Ads, and Facebook.

410-207-TV INTERNET MARKETING PROJECT

Course description:

By the end of this course, students will demonstrate the integration of the skills they have acquired in the Internet Marketing program. Students will create a marketing plan for a real business based on the knowledge they have acquired throughout the program.

Session 3

 

410-301-TV INTERNSHIP

Course description:

Hours total: 225

The objective of the internship is for students to learn and practice in professional work under the dual supervision of the course instructor and the workplace supervisor.

The workplace internship is a key component of the students’ training. Students will:

  • Accomplish tasks that are related to the profession
  • Live the reality of the labor market
  • Develop professional conduct skills
  • Interact with professionals in the field
  • Receive feedback and apply their training to actual practice

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