Web analysis (Google Analysis) course

About the course

This course provides a comprehensive understanding of essential skills and knowledge needed to effectively gather, interpret, and structure data crucial for informed decision-making in online marketing strategies. Students will learn to utilize industry-standard tools like Google Analytics to analyze advertising campaigns, website performance, conversion strategies, and the effectiveness of search engine optimization efforts. Upon completion, students will be proficient in collecting, processing, and analyzing data using appropriate statistical methods tailored to the requirements of advertising campaigns. They will also be capable of evaluating campaign effectiveness and presenting results clearly. Additionally, the course will specifically cover web analysis, focusing on Google Analytics, to deepen students’ understanding of data interpretation and optimization strategies.

What you will learn

• The fundamentals of web analytics and its importance in digital marketing
• Navigate the Google Analytics interface and understanding its key features, including the new features introduced in GA4
• Define and track key performance indicators (KPIs) relevant to business goals
• Analyze website traffic sources, user demographics, and behavior patterns
• Set up and configure Google Analytics accounts, properties, and views, including the migration process to GA4

Upcoming Fall Sessions

August 5 – September 16, 2024

Monday & Wednesday

18:00 – 21:00

August 6 – September 17, 2024

Tuesday & Thursday

18:00 – 21:00

September 30 – November 6, 2024

Monday & Wednesday

18:00 – 21:00

October 1 – November 7, 2024

Tuesday & Thursday

18:00 – 21:00