Email Marketing
About the course
This course offers a thorough exploration of effective email advertising, including topics such as quality list-building, key parameter analysis, and legal compliance. Participants will learn to seamlessly integrate mass emailing into media plans, crafting tailored ads for successful promotions. Through hands-on exercises and real-world examples, students will gain practical skills to optimize campaign performance while adhering to industry regulations. By the end of the course, they will emerge as proficient practitioners ready to drive impactful email marketing campaigns.
What you will learn
- Personalized and automated techniques to enhance email campaign effectiveness
- Develop attention-grabbing email copy, engaging content, and visually appealing designs to boost audience interest and drive conversions
- Compliance with email marketing regulations and best practices to avoid spam filters and legal issues
- Advanced email marketing tactics such as drip campaigns, lead nurturing and re-engagement campaigns
- Email metrics analysis and A/B testing to make data-informed decisions.
Upcoming Fall Sessions
| Dates | Times |
|---|---|
| August 5 - September 16, 2024 Monday & Wednesday | 18:00 - 21:00 |
| August 6 - September 17, 2024 Tuesday & Thursday | 18:00 - 21:00 |
| September 30 - November 6 2024 Monday & Wednesday | 18:00 - 21:00 |
| October 1 - November 6 2024 Tuesday & Thursday | 18:00 - 21:00 |
AUGUST 6 – September 16, 2024
Monday & Wednesday
18:00 – 21:00
AUGUST 6 – September 17, 2024
Tuesday & Thursday
18:00 – 21:00
September 30 – November 6, 2024
Monday & Wednesday
18:00 – 21:00
OCTOBER 01 – November 7, 2024
Tuesday & Thursday
18:00 – 21:00
Course details
Delivery Method: Online & In-person
Status: Available
Price: $900/$1200