Email Marketing

About the course

This course offers a thorough exploration of effective email advertising, including topics such as quality list-building, key parameter analysis, and legal compliance. Participants will learn to seamlessly integrate mass emailing into media plans, crafting tailored ads for successful promotions. Through hands-on exercises and real-world examples, students will gain practical skills to optimize campaign performance while adhering to industry regulations. By the end of the course, they will emerge as proficient practitioners ready to drive impactful email marketing campaigns.

What you will learn

• Personalized and automated techniques to enhance email campaign effectiveness
• Develop attention-grabbing email copy, engaging content, and visually appealing designs to boost audience interest and drive conversions
• Compliance with email marketing regulations and best practices to avoid spam filters and legal issues
• Advanced email marketing tactics such as drip campaigns, lead nurturing and re-engagement campaigns
• Email metrics analysis and A/B testing to make data-informed decisions.

Upcoming winter Sessions

January 27 – February 27, 2025

Monday & Wednesday

18:00 – 21:00

March 3 – April 3, 2025

Tuesday & Thursday

18:00 – 21:00