Search Engine Marketing (SEM)
About the course
This course covers the fundamentals, principles, techniques, and industry standards of search engine marketing (SEM), specifically on Google’s platform. Students will learn key concepts including ‘Pay per Click’, ‘click-through-rate’, conversion rate, and keyword optimization. They’ll gain skills in data analysis and use statistical tools to assess the effectiveness of keyword advertising campaigns on Google search engines and present findings. Additionally, students will learn how to write and utilize relevant keywords for promotional campaigns and integrate search engine marketing into media plans. The course will also include content on web analysis, specifically focusing on Google Analytics, to deepen students’ understanding of data interpretation and optimization strategies.
What you will learn?
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Understanding the fundamentals of search engine marketing (SEM)
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Keyword research and selection
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Setting up, monitoring, managing, and analyzing the performance of Google Ads campaigns
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A/B testing and optimizing ad creatives
Upcoming Fall Sessions
| Dates | Times |
|---|---|
| August 5 - September 16, 2024 Monday & Wednesday | 18:00 - 21:00 |
| August 6-Septmber 17, 2024 Tuesday & Thursday | 18:00 - 21:00 |
| September 30- November 6 2024 Monday & Wednesday | 18:00 - 21:00 |
| October 1- November 6 2024 Tuesday & Thursday | 18:00 - 21:00 |
August 5 – September 16, 2024
Monday & Wednesday
18:00 – 21:00
August 6 – September 17, 2024
Tuesday & Thursday
18:00 – 21:00
September 30 – November 6, 2024
Monday & Wednesday
18:00 – 21:00
October 1 – November 7, 2024
Tuesday & Thursday
18:00 – 21:00
Course details
Delivery Method: Online & In-person
Status: Available
Price: $840/$1090